The Society of Garden Designers
The Society of Garden Designers has been championing excellence in garden design since 1981. As one of our longest standing clients, our role is to reinforce its aims and devise and instigate initiatives that promote the value of working with a professional garden designer, while supporting the Society’s members. Our projects are varied, from setting up and running its social media platforms, to organising and promoting stands at consumer shows and promoting its conferences and monthly magazine, the Garden Design Journal. We also work on the annual SGD Awards scheme.
We are currently working with landscape & garden designer Helen Elks-Smith as she brings her first show garden to RHS Chelsea's Main Avenue. Our campaign includes raising Helen's profile with a series of designer profiles, blog features and an on-going social media campaign in the months leading up to the show opening in May 2019.
Bowles & Wyer
Bowles & Wyer is a landscape company with extensive experience of building commercial and residential gardens. Our current brief is to support their involvement at the 2019 RHS Chelsea Flower Show in constructing of one of the major show gardens.
Landscape contractors at RHS Chelsea are often over looked by the media, in favour of the garden designer. Our job is to secure press coverage that gives Dan Riddleston – the Managing Director – the opportunity to demonstrate the skills involved in creating a Show Garden and explain the complex nature of building on one of the challenging sites at the Chelsea show ground.
Our campaign is focused predominantly on the trade press, in order to reach professional garden designers who make up a large percentage of the company’s clients.
The SGD Awards
In 2012 we helped The Society of Garden Designers launch its inaugural awards scheme. Designed to reward outstanding achievement in the garden and landscape design profession, The SGD Awards cover all aspects of design from private residential gardens to engaging parks and public spaces.
In addition to an intensive press and social media campaign, we have worked across all aspects of the awards production, from advising on potential sponsors and securing a high-profile media partner, to helping to drive entries and assisting with the event production.
Brewin Dolphin at RHS Chatsworth
After five years exhibiting at RHS Chelsea, wealth manager Brewin Dolphin moved its sponsorship to the new RHS Chatsworth Flower Show in Derbyshire, as the flagship event in its national gardening programme.
Established as a way of connecting to a client base with a strong interest in gardening, we worked with Brewin Dolphin to help define the aims and ambitions of the gardening programme, streamline its gardening website and develop messages to explain the synergy between the company and Gardening.
Our integrated programme included running a traditional press campaign, creating content for digital platforms, planning and managing social media output, film production and devising and implementing reader events.
The Linklaters Garden for Maggie’s at RHS Chelsea
We were appointed by global law firm Linklaters to run a PR campaign to support its first garden at RHS Chelsea. Linklaters had commissioned garden designer Darren Hawkes to create its Show Garden and were using the project to support and raise awareness of the cancer charity, Maggie’s.
Working alongside Darren Hawkes, we used the key design elements and the story of Maggie’s as the focus of our PR campaign, to demonstrate the importance of gardens and gardening for those suffering with cancer.
Our strategy secured extensive press coverage in the print and broadcast media, including 23 minutes of coverage across national TV and radio outlets and extensive credits for Linklaters in the wider consumer press.
M&G Investments at RHS Chelsea
M&G Investments has been the exclusive sponsor of the RHS Chelsea Flower Show for many years. We worked with them to support their sponsorship of the M&G Garden designed by Andy Sturgeon.
Through an integrated PR and digital strategy we successfully promoted M&G’s sponsorship and maximised coverage of their Show Garden, implementing streams of creative content through blogs, social media and digital channels, alongside a high-profile media relations campaign.
Andy Sturgeon Landscape & Garden Design
Andy Sturgeon’s reputation as one of the UK’s leading landscape and garden designers was already established when we started working with him. We ran a targeted campaign to raise his profile outside the traditional gardening media, with interviews and features in business titles and the architectural press to support his growing portfolio of commercial projects. We also helped him launch a new venture - Garden Design Asia - with designers in Singapore and Australia, to support his growing client base in the region and promote projects in Japan and South Korea.
Homebase – The Room to Grow Campaign
Our first creative campaign for Homebase was designed to support the store’s garden business over key summer sales period.
Working with the Skinny Jean Gardeners, our creative concept focused on the importance of outdoor play, inspiring families and children to spend more time outside discovering nature and experimenting with gardening.
The integrated campaign, encompassing print, online and social media channels as well as in store and staff engagement projects, positioned Homebase as the essential destination for quality plants and garden products.
Rosemary Coldstream at RHS Hampton Court
With just two weeks notice, we ran a short campaign for garden designer Rosemary Coldstream to raise awareness of her first Show Garden at RHS Hampton Court. Focusing primarily on social media and online press, we were able to share news of her pre-show preparation and ultimate gold medal, through blogs and posts as well as from-site news alerts.
Homebase – The Garden Goals Campaign
The Garden Goals campaign was designed to inspire Homebase customers to get their gardens ready for summer, positioning the store as the essential destination for quality plants, outdoor living and garden tools, and creating a platform to showcase Homebase’s gardening expertise.
We developed the name and creative concept for the campaign and secured garden designer and TV presenter Ann-Marie Powell as the face of it. We produced content for the campaign website and developed and ran an integrated press campaign across national and regional press, incorporating print, online and social media channels.
Thomas Hoblyn Garden Design
Thomas Hoblyn is one of the UK’s leading landscape and garden designers with a string of awards and accolades to his name. We spent two years working with Tom and his sponsors on his award-winning RHS Chelsea show gardens, finding creative ways to maximise the PR potential of three very individual gardens. Targeting the news and general media, as well as reaching out to new audiences via social media, we secured widespread national coverage across all channels.
Tom is an active commentator and blogger and we secured a number of editorial commissions for him, including a diary for the FT, a gardening blog for the BBC and his long running ‘Diary of a Garden Designer’ for The Guardian.
The Soldiers’ Charity Garden at RHS Chelsea
In 2014 garden designer Charlotte Rowe created a Chelsea Show Garden to mark the centenary of World War One for the British Army’s national charity, ABF The Soldier’s Charity.
The garden was a Chelsea debut for both Charlotte and the charity. Working with them, we created a strategic campaign using the WW1 centenary to highlight the work of the charity today, and place a series of creative press stories about army veterans, to help tell the ABF story. We also secured the appearance of the world-famous War Horse on the garden.
Targeting the news and general media, as well as reaching out to new audiences via social media, we secured widespread national coverage across all channels.
Arthritis Research UK at RHS Chelsea
Arthritis Research UK is the leading authority on arthritis in the UK but had never actively promoted itself before its involvement at the RHS Chelsea Flower. The show presented a unique opportunity for the charity to introduce itself to a target audience. Our role was to help raise the profile of the brand and capitalise on the extensive media coverage that the RHS Chelsea Flower Show offers.
In conjunction with the charity’s in-house communications team, we ran a press campaign across the specialist gardening, health, consumer and news media securing profiles, features, blogs and extensive coverage on the BBC.
We commissioned a series of short films to document the production of the garden and promote the charity’s work. The films featured on the charity’s website and were used as a key component in a promotional package with the RHS.
The Homebase Academy with Adam Frost/ RHS Chelsea Garden
The Homebase ‘Urban Retreat’ Garden was designed by Adam Frost as a modernist community garden inspired by the Bauhaus movement.
Students from the Homebase Garden Academy – an initiative set up to help unearth Britain’s next generation of gardening talent – worked alongside Adam to build it.
Focusing on Adam’s role as an ambassador of the Garden Academy, we created a multi-faceted campaign, finding creative ways to support the Chelsea garden, increase recognition of Homebase’s gardening credentials, raise awareness of the Garden Academy and drive sales of the Homebase Chelsea Collection, resulting in quality coverage across all target media.
Lifeworks Global was a first-time exhibitor at RHS Chelsea and our role was to help raise the profile of the organisation, through press and social media, and to ensure it maximised the unique opportunities that the show presents.
Sited in the Discovery Zone in Chelsea’s Grand Pavilion, the exhibit was a Tamil Nadu-inspired kitchen garden designed to show that natural organic farming practices, traditional crop production and water-filtering techniques can heal the land, revitalise health and nutrition and really strengthen communities in the Southern Indian province.
The Chelsea garden offered the charity an ideal platform to explain how the project was a transferable model that could be replicated in other parts of the world and to engage new patrons and supporters to help them further their work globally.