RHS Shows

Unveiled at the RHS Chelsea Flower Show 2025, the Avanade Intelligent garden designed by award-winning duo Tom Massey and Je Ahn—will be relocated to Manchester’s Mayfield Park later this year in a major collaboration with our client Landsec. Working closely with Avanade in the run-up to the show, we helped shape the narrative and communication strategy around […]

At the RHS Chelsea Flower Show 2023 we worked with Samaritans to promote their Main Avenue show garden designed by Darren Hawkes. Marking the charity’s 70th anniversary, the garden depicted the challenging journey many people take when they reach out to Samaritans and the comfort and sanctuary they find when speaking to a listening volunteer. […]

For the RHS Chelsea Flower Show 2022 we worked with heritage brand Morris & Co. to promote its first Main Avenue show garden at RHS Chelsea, designed by Ruth Willmott. Inspired by visionary Arts & Crafts designer William Morris, the garden re-imagined back into a garden setting two of his most famous patterns, ‘Trellis’ and […]

After the cancellation of RHS Chelsea 2020, we worked with the Burdett Trust for Nursing as their garden, designed to celebrate the bicentenary of Florence Nightingale’s birth and raise the profile of nursing as a profession, was finally unveiled earlier this year. Designed by Robert Myers and built by Bowles & Wyer, the garden was […]

We worked with landscape & garden designer Helen Elks-Smith as she created her first show garden for RHS Chelsea’s Main Avenue. Our campaign included raising Helen’s profile with a series of designer profiles, blog features and an on-going social media campaign in the months leading up to the show opening in May 2019.

We ran a short campaign for garden designer Rosemary Coldstream to capitalise on her first show garden at RHS Hampton Court. Focusing primarily on social media and online press we were able to share news of her pre-show preparation and ultimate gold medal through blogs and posts and on-site news alerts.

After five years exhibiting at RHS Chelsea, wealth manager Brewin Dolphin moved its sponsorship to the new RHS Chatsworth Flower Show in Derbyshire, as the flagship event in its national gardening programme. Established as a way of connecting to a client base with a strong interest in gardening, we worked with Brewin Dolphin to help […]

We were appointed by global law firm Linklaters to run a PR campaign to support its first garden at RHS Chelsea. Linklaters had commissioned garden designer Darren Hawkes to create its Show Garden and were using the project to support and raise awareness of the cancer charity, Maggie’s. Working alongside Darren Hawkes, we used the […]

The Homebase ‘Urban Retreat’ Garden was designed by Adam Frost as a modernist community garden inspired by the Bauhaus movement. Students from the Homebase Garden Academy – an initiative set up to help unearth Britain’s next generation of gardening talent – worked alongside Adam to build it. Focusing on Adam’s role as an ambassador of […]

In 2014 garden designer Charlotte Rowe created a Chelsea Show Garden to mark the centenary of World War One for the British Army’s national charity, ABF The Soldier’s Charity. The garden was a Chelsea debut for both Charlotte and the charity. Working with them, we created a strategic campaign using the WW1 centenary to highlight […]

M&G Investments has been the exclusive sponsor of the RHS Chelsea Flower Show for many years. We worked with them to support their sponsorship of the M&G Garden designed by Andy Sturgeon. Through an integrated PR and digital strategy we successfully promoted M&G’s sponsorship and maximised coverage of their Show Garden, implementing streams of creative […]

Arthritis Research UK is the leading authority on arthritis in the UK but had never actively promoted itself before its involvement at the RHS Chelsea Flower. The show presented a unique opportunity for the charity to introduce itself to a target audience. Our role was to help raise the profile of the brand and capitalise […]