The Homebase ‘Urban Retreat’ Garden by Adam Frost – RHS Chelsea 2015

The Homebase ‘Urban Retreat’ Garden was designed by Adam Frost as a modernist community garden inspired by the Bauhaus movement.

Students from the Homebase Garden Academy – an initiative set up to help unearth Britain’s next generation of gardening talent – worked alongside Adam to build it.

Focusing on Adam’s role as an ambassador of the Garden Academy, we created a multi-faceted campaign, finding creative ways to support the Chelsea garden, increase recognition of Homebase’s gardening credentials, raise awareness of the Garden Academy and drive sales of the Homebase Chelsea Collection, resulting in quality coverage across all target media.