The Morris & Co. Garden by Ruth Willmott – RHS Chelsea 2022

For the RHS Chelsea Flower Show 2022 we worked with heritage brand Morris & Co. to promote its first Main Avenue show garden at RHS Chelsea, designed by Ruth Willmott.

Inspired by visionary Arts & Crafts designer William Morris, the garden re-imagined back into a garden setting two of his most famous patterns, ‘Trellis’ and ‘Willow Boughs’ and used colour and pattern to bring his beautiful interiors into the natural outdoor setting which inspired them.

Working alongside Morris & Co.’s in-house marketing team, we ran a campaign to promote the brand’s core message of craftsmanship alongside some of its key designs, in the gardening press and across the wider media.   Coverage included nearly 20 minutes of prime-time TV coverage including an 8-minute film on the BBC One RHS Chelsea launch show.

Image: Richard Bloom